At Peninsula Cellars, we asked our customers what they wanted from a wine club. There were two overwhelming answers: Discounts on wine, and insider information on winery happenings. So in response to this, our wine club focuses on these major items, which people value most. First, we will provide aggressive discounts to club members, to get more of our wine in the hands of our biggest supporters. Second, we will produce a newsletter from time to time, but only when we have something worth telling. No seasonal tidings about the buds opening, or the canes growing or whatever we see out our windows. We will be to the point, giving you the information you want, without the canned commentary of the month.